![]() Moonves had better hope Redstone is impressed. Would also help CBS increase its presence in China. The acquisition of CNet "will make CBS one of the 10 most popular Internet companies in the United States, with a combined 54 million unique users per month, and approximately 200 million users worldwide," CBS said in a press release.īased in San Francisco, CNet Networks owns CNet, ZDNet,, TV.com, mp3.com, CNet, UrbanBaby, CHOW,, BNET, MySimon and TechRepublic. Like every media operation, it wants to reach the consumers in Madison Avenue's sweet spot - young, tech-savvy people. ![]() Dow Jones is now owned by News Corp.)ĬBS has been dragged down for years by its disappointing radio division, indicating that the media company has to expand beyond the traditional businesses to unearth new customers. (Full disclosure: CBS was a significant investor in MarketWatch, the publisher of this report, before Dow Jones acquired it a few years ago. ![]() ![]() I suspect that Moonves is showing his boss Sumner Redstone, the executive chairman of both ViacomĪnd CBS, that he has a daring Internet strategy in place, and that CBS is not merely what it seems to be: an old-media company with a few Internet properties on hand to keep up appearances. ![]()
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